La línea de ayudas «Última Milla» del Ministerio de Industria y Turismo (MINTUR) está dirigida a impulsar la digitalización avanzada en el sector turístico español. Se centra en proyectos transformadores con un alto impacto para el usuario final (última milla), favoreciendo la incorporación de tecnologías avanzadas y la creación de espacios de datos, fomentando la competitividad, la resiliencia y la sostenibilidad del turismo en España.
El Ministerio de Industria y Turismo, a través de SEGITTUR (Sociedad Mercantil Estatal para la Gestión de la Innovación y las Tecnologías Turísticas, S.A.), tiene la misión de promover la innovación tecnológica en el sector turístico, dinamizar la competitividad y apoyar la transformación digital de destinos y empresas turísticas en línea con el Plan de Recuperación, Transformación y Resiliencia (PRTR).
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